MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL PROGRAM) | Thesis Abstract | Faculty of Graduate Studies, Mahidol University

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Thesis Abstract

SOCIAL SCIENCES,HUMANITIES AND LIBERAL ARTS

INTERNATIONAL COLLEGE

MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL PROGRAM)

THE RELATIONSHIP BETWEEN MARKETING STRATEGIES AND CUSTOMERS' PURCHASING DECISION OF TOOTHPASTE PRODUCTS-A COMPARISON BETWEEN COLGATE AND DENTISTE [ 2558 ]
	AUTHOR: PORNRAWEE THEINGTRONG
	ADVISOR: SUPARA KAPSUWAN
SERVICE QUALITY OF CHAO PHRAYA EXPRESS BOAT : A PERSPECTIVE FROM THAI TOURISTS AND FOREIGNER TOURISTS [ 2558 ]
	AUTHOR: CHORTHIP TOWORAKAJONKUN
	ADVISOR: PRAOWPAN TANSITPONG
HOW BRANDING AFFECTS THE THAI CONSUMER BEHAVIOUR IN THE JEANS FASHION INDUSTRY WITHIN BANGKOK METROPOLITAN? [ 2557 ]
	AUTHOR: PORNTHEP KAMOLVISIT
	ADVISOR: CHAIRAWEE ANAMTHAWAT-KIERIG
AN ANALYSIS OF MOBILE BANKING USAGE AND ITS DETERMINING FACTORS IN THAILAND [ 2557 ]
	AUTHOR: TRAN HOANG PHUONG
	ADVISOR: CHAIRAWEE ANAMTHAWATKIERIG
THE BRANDING CHALLENGE BETWEEN IPHONE AND BLACKBERRY FROM THE THAI CONSUMERS PERSPECTIVE(��ùԾ��) [ 2557 ]
	AUTHOR: NUTTIPA TUANRUNGROJ
	ADVISOR: CHAIRAWEE ANAMTHAWATKIERIG
FACTORS INFLUENCING CONSUMERS PATRONIZING THE THAILAND PHILHARMONIC ORCHESTRA [ 2557 ]
	AUTHOR: JURIS LAKUTIS
	ADVISOR: CHAIRAWEE ANAMTHAWATKIERIG
THE INVESTIGATION OF THE FACTORS AFFECTING CUSTOMER LOYALTY IN THE AIRLINE INDUSTRY [ 2557 ]
	AUTHOR: KANTATOUJ AMARANONTA
	ADVISOR: CHANIN YOOPETCH
UNDERSTANDING FRANCHISE BRAND SELECTION CRITERIA OF FRANCHISEE: A CASE STUDY OF BUBBLE TEA FRANCHISE INDUSTRY IN THAILAND [ 2557 ]
	AUTHOR: JAKKRAPHAN POLPAK
	ADVISOR: MALINVISA SAKDIYAKORN
POST OPERATING PERFORMANCE AND ITS RELATIONSHIP TO MARKET PERFORMANCE OF IPOS FOR SMALL AND MEDIUM SIZED ENTERPRISES [ 2557 ]
	AUTHOR: NAREEPORN KONGTHON
	ADVISOR: NIPAWAN THIRAWAT
CONSUMERS' WILLINGNESS TO PAY FOR FRONT-OF-PACKAGE NUTRITIONAL LABELS [ 2557 ]
	AUTHOR: THITIPORN THANAVUTWATTHANA
	ADVISOR: YINGYOT CHIAVUTTHI

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