MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL PROGRAM) | Thesis Abstract | Faculty of Graduate Studies, Mahidol University

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Thesis Abstract

SOCIAL SCIENCES,HUMANITIES AND LIBERAL ARTS

INTERNATIONAL COLLEGE

MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL PROGRAM)

THE EFFECTS OF WEBSITE CONTENT ON CONSUMERS' ATTITUDE AND BRAND PERCEPTION IN THE AUTOMOTIVE TIRE INDUSTRY IN BANGKOK [ 2557 ]
	AUTHOR: TANAKORN UDOMSINPRASERT
	ADVISOR: SUPARA KAPASUWAN
FACTORS DRIVING BEHAVIOUR OF UNDERGRADUATE STUDENTS IN BANGKOK VISITING COFFEE SHOPS AS THEIR SELF-STUDY PLACE [ 2557 ]
	AUTHOR: KAMPIRA KHOMAPHAT
	ADVISOR: CHAIRAWEE ANAMTHAWAT-KIERIG
THE DETERMINANTS OF CAPITAL STRUCTURE FOR STEEL INDUSTRY IN THAILAND [ 2557 ]
	AUTHOR: PHUTTIPORN SIRIPIPATH
	ADVISOR: BENJALUX SAKUNASINGHA
CAN THE MAGIC FORMULA BEAT THE THAI AND JAPANESE MARKETS TOO? [ 2557 ]
	AUTHOR: YOSUKE KAKINUMA
	ADVISOR: THANARERK THANAKIJSOMBAT
STUDY OF THE RELATIONSHIP BETWEEN THAI LOW-INCOME EARNERS' PROFILES TOWARDS DISCIPLINED PERSONAL FINANCIAL PLANNING [ 2557 ]
	AUTHOR: SUPHICHA BOORANAVITAYAPORN
	ADVISOR: BENJALUX SAKUNASINGHA
A STUDY OF THE FACTORS AFFECTING CUSTOMER SATISFACTION AND BRAND LOYALTY REGARDING SAMSUNG SMARTPHONES IN BANGKOK, THAILAND [ 2557 ]
	AUTHOR: LALIDA PONGPITAKKUL
	ADVISOR: SUPARA KAPASUWAN
A CASE STUDY OF COMPETITIVE ADVANTAGES OF FASHION INDUSTRY IN THAILAND: INTERNATIONAL BUSINESS PERSPECTIVE [ 2557 ]
	AUTHOR: PANIDA KITRUNGROJ
	ADVISOR: NIPAWAN THIRAWAT
FACTORS INFLUENCING JOB SATISFACTION AND RETENTION AMONG GENERATION Y EMPLOYEES IN PUBLIC, PRIVATE, AND STATE ENTERPRISE SECTORS IN FINANCE INDUSTRY [ 2557 ]
	AUTHOR: SOPHINPHA SUNDARAVARA
	ADVISOR: MALINVISA SAKDIYAKORN
PERCEIVED RISK AND WILLINGNESS TO PAY FOR DIFFERENT ORGANIC CERTIFICATION LEVELS IN THAILAND [ 2557 ]
	AUTHOR: PATHOMPONG TIENGLADDAWONG
	ADVISOR: DOLCHAI LA-ORNUAL
UNDERSTANDING CHINESE CONSUMERS' PERCEPTIONS OF E-SERVICE QUALITY [ 2557 ]
	AUTHOR: JI ZE
	ADVISOR: BENJAMIN P. W. ELLWAY

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